How long shall I be writing something only non-technical? MBA Grads are supposed to talk in business terms and hence this blog will be dedicated to satiate those requests/desires.
Anyone who had undergone higher Statistics course would have heard the term “Multiple regression Equations”. Simple put these equations are used to determine the weighted effect of a set of variables on our end desired variable. (Pardon me if I am wrong!!!). While the course talks about many real world examples where these regression equations are used, what came as surprise to me was that these equations are extensively used to determine the pricing strategies.
The recent issue of Harvard Business Review talks about the extensive usage of regression equation in by Motorola to determine the optimum price of MotoRAZR2. Motorola was under severe pressure to regain its lost market shares in the mobile market and set right its shrinking margins. It was a long time a Motorola phone became a big hit like Nokia’s or Samsung’s. The pressure intensified after the release of Apple’s super hit I-Phone.
Remember you cannot charge any price just like that for your new phone for it would affect your profitability. So what did Motorola do? The company plotted a regression equation between the various benefits perceived by the customers (a categorical variable) and the price charged (a quantitative variable). The regression equation thus plotted yields many interesting learning, including the strategies of competitors like Nokia, LG and Samsung. Nokia for example minimized its risk by spreading itself over the entire spectrum, while Samsung is present only in selective spectrums where competition is less.
A simple (???) example that illustrates how two courses at two different ends of the MBA spectrum come together to work wonders for the business-A very good example for “Integrative thinking” we are taught at Rotman!!
(My sincere apologies to all those who felt that this is a typical MBA boasting post :-), and the feeling if felt is definitely unintentional )